Global Head of Sales
Natallia is a recognized industry leader in the development of international business and creating and leading high performing FX sales teams with more than 8 years’ experience in the field. Natallia is responsible for spearheading Fortex global expansion efforts by cultivating business relationships with industry leaders around the globe. Her reputation precedes her and the level of respect and confidence that she generates has been crucial to the growth and development of companies she had been with.
Prior to joining Fortex team, Natallia served in executive leadership role as Vice President of Worldwide Sales and Marketing at Boston Technologies. She was responsible for growing the Boston startup into successful international company with industry-leading B2B sales team and offices in Japan, China, UK and South East Asia.
Natallia received her Master’s Degree in Finance from Suffolk University in Boston and her Bachelor’s Degree in Information Systems and Technologies from the Belorussian State University.
Jake (Yu) Zhi
Prior to joining Fortex as Vice President of Institutional Consulting Services, Yu Zhi served as Financial Analyst at Bank of Guangzhou and Pearl River Group in China, and as Institutional Consultant at Boston Technologies and Currensee in Boston. He has led the two Boston companies’ business development effort into greater China and has successfully made it the fastest growing and highly profitable region for both companies. Yu has solid knowledge in China’s retail and B2B FX in business operation, risk management, liquidity provision, trading facility optimization and deep connections with brokers, fund managers, software providers and consulting firms in Chinese FX industry.
Yu is trilingual in Mandarin Chinese, Cantonese and English. He also holds a Master’s degree in Finance in Brandeis University International Business School at Boston, USA.
VP of Institutional Sales
With more than 15 years of experience, Rich has been immersed in the FX market with a broad history from trading at the FX desks of major world banks to managing flow at retail FX brokers. He has a deep understanding of the FX industry, while specializing in G20 and exotic currency trading. Rich assists financial institutions, fund managers and individuals around the globe to integrate FX as an asset class and identify applicable markets and technologies to suit their overall strategy.
Prior to joining Fortex as VP of Institutional FX, Richard worked as a Business Intelligence Specialist for Boston Technologies where he sought out and collaborated with market contacts for liquidity and technology deals.
VP of Institutional Sales
Anya has over 7 years of financial services industry experience. She has developed a broad knowledge in all aspects of Foreign Exchange business environment, latest technological capabilities, risk management and global regulatory practices.
Anya is a specialist of the dynamic Eastern European FX market. She has helped numerous FX companies, banks and asset managers elevate their businesses to a completely new level by successfully implementing progressive technologies and liquidity solutions into their models. She provides a valuable leadership and direction to company’s staff and outside counsel.
Anya holds a Master of Science degree in Financial Services from Northeastern University.
Apple (Ping) Xie
E-commerce Institutional FX Sales Manager
With more than eight years’ experience in the FX industry, Apple holds position of Senior Consultant at Fortex Inc and is mainly responsible for the Greater China region. Over the course of her career, Apple built extensive network within FX space and has proven herself as a recognized business development leader. Apple has a successful track record of securing key accounts and driving new business opportunities. She is responsible for building a successful partner-based sales model to fulfill the rapid growth and development of FX trading technology in China.
Apple holds a degree in International Finance from Shanghai University of Finance and Economics, FRM designation and MCSA certification.
Shobin Matthew Simon
Institutional Sales Associate
Shobin has more than 8 years’ experience at the forefront of the foreign exchange and banking markets across Europe and Asia. He has started his career in Hewlett Packard in 2003 in Bangalore, India and moved to Dubai to work for Barclays bank in 2006. In 2009, he moved to London to work for derivative and FX markets, where he worked as retail and Institutional sales manager in various FX firms.
Shobin holds a graduate degree in computer science and Masters in Business Administration (MBA). He has lived in India, Kuwait, Dubai and London and maintains good professional and personal relationships around the globe. He has broad experience in financial services regulation and is fluent in English, Hindi, Tamil and Malayalam.