How did a new prop firm grow client acquisition by 400% using Fortex 7?
Prop trading is a highly competitive field. Most startups struggle to gain more customers and scale after the first year of operation. Yet one newly launched prop firm defied these odds, achieving a 4X increase in client acquisition within a short period. This success was driven by a strategic decision to choose the right technology partner. By adopting the purpose-built trading infrastructure, the firm addresses critical industry obstacles: affordability, reliability, and user experience.
The Challenge: Operational issues from previous platform providers
From the outset, their previous platform provider imposed strict KYC rules, unpredictable fees, and rigid licensing structures that slowed growth and limited flexibility. At the same time, their liquidity provider is underperforming due to slow response, leaving execution speed and order quality at risk.
Besides, they also grappled with platform limitations, rule-abusing traders, and the inability to scale risk management as the business grew.
Why did the prop firm choose us?
We designed Fortex 7 while taking into account the unique demands of prop trading firms. One of the key features that impressed our client was the combination of built-in risk management tools and real-time database replication. With real-time risk dashboards, customizable alerts, and advanced analytics, they can monitor trader behavior proactively, ensuring fair play between prop firms and their traders in the challenge-based model without extra costs on bridge and plugins.
Just as importantly, the intuitive trading platform user interface allows traders familiar with MT5 and other mainstream platforms to learn and transit. This reduced onboarding friction and led to a 20% increase in challenge success rates, which directly boosts revenue.
Another major benefit is our transparent, flexible pricing model, which eliminates hidden fees about 50% and scales alongside the firm’s growth. By avoiding unexpected costs, the firm was able to allocate more resources toward marketing and user acquisition and higher challenge payout, supporting a faster path to profitability.
Equally important is the hands-on technical support we provide. Our team worked in real time with the firm’s internal developers from day one, ensuring a seamless integration process. This close collaboration prevented costly delays and set the foundation for long-term operational success.
The result? 400%+ client increase and over 350k+ orders per day
The impact was immediate and measurable. Within just a few weeks, the firm achieved a 4x increase in client acquisition and began processing over 350,000 orders per day with confidence and control. Fortex 7 delivers the reliability, speed, and risk oversight required to scale rapidly—while enhancing trader experience and boosting retention. This success not only elevated the firm’s reputation but solidified its position as a modern, data-driven leader in the prop trading industry.
If your current setup is holding you back, it might be time to explore what a purpose-built platform can do. Contact us and have a talk with our experts to explore how Fortex 7 aligns with your growth goals.
About Fortex
Founded in 1997, Fortex Technologies has been at the forefront of revolutionizing trading experiences with its robust, neutral, multi-asset trading platform. Our platform’s stellar features, including the Fortex 7 Trading Platform, ECN Platform, Liquidity Hub, MT4/5 hosting, and more, are trusted globally by regional banks, hedge funds, asset managers, broker-dealers, and professional traders. It's time to upgrade your liquidity access, refine your execution workflows, and support sophisticated trading strategies with Fortex.
To Learn more about our products, contact us here.
